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What Makes for “Bad Data” for Personalization?

We’ve all heard the expression: “Garbage in, garbage out.” It means that the quality of the input to a process will determine the quality of the output. If your inputs are bad, then your output will be too.

The adage certainly applies to personalization — any occasion when you decide what experience to deliver to an individual based on something you have learned about him — because even the most advanced machine-learning algorithm designed to provide a highly individualized experience won’t be successful without a deep understanding of each individual. That understanding comes from data.

Source: business2community.com
Author: Katie Sweet

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