Trade show marketing is far from obsolete. If anything, the innovation of big data is making trade show marketing that much more effective.
Trade shows and other events have been central to manybrands’ marketing strategies for centuries. Attending a Renaissance fair can give you an idea of the types of event marketing strategies that existed all the way back to the 10th century. Contrary to many of claims made by skeptics, trade shows and other exhibitions are not going anywhere anytime soon.
Author: Diana Hope