“Silos” are something of a buzzword, but the concept they describe warrants your attention. Silos emerge when a cluster of individuals in your company (usually within a specific department) have trouble communicating with, or collaborating with another cluster of individuals in your company (usually within another department).
In some ways, this is a natural result of building a company; if you want your sales team to focus on sales and your marketing team to focus on marketing, eventually, it will be difficult for your sales and marketing staff to collaborate on a mutual problem. But if you want your company’s data to be streamlined, accessible, and impactful to your organization’s bottom line, you’ll need to eliminate these silos, or at least mitigate their development.
Author: Larry Alton