The term ‘big data’ may sound hyped but there’s a good reason for that. Big data is a marketer’s goldmine, able to pinpoint and understand target audiences with an accuracy and level of detail unimaginable less than a decade ago.
There’s a difference, however, between ‘having’ data and ‘using’ it to your advantage. Stockpiling more records isn’t the answer to better marketing; data science is. That’s the practice of transforming existing data into meaningful insights that businesses can instantly use for decision-making. Ultimately, data science can be used to enhance multiple areas of marketing including SEO, content marketing, customer responsiveness and engagement, and real-time marketing campaigns.
Author: George Karapalidis