Data today is like oil in the 19th century: People know the resource has tremendous value, but they’re still searching for the best way to extract it. That duty often falls on data analysts, but analytics and insights must be accessible in order for companies to really benefit.
Companies become more confident and more agile in their decision-making once they begin treating data like a shared resource. According to research by TDWI and Datawatch, only 11 percent of data executives are satisfied with their firms’ investments to enable data-driven decision-making. Users reported that one of their top problems was feeling frustrated and ineffective regarding their use of data, which is all too common in businesses today.
Author: Mike Brody