Predictive analytics: a term you may be familiar with if you have even the smallest window into the recent developments in enterprise technology. There is very real hype buzzing around terms that tech startups love to plaster all over their marketing campaigns, such as “artificial intelligence”, “deep learning”, and “blockchain” – but what does it all mean?
In simple terms, predictive analytics is looking at a set of data (what is already known) and trying to make an accurate guess at something which will happen in the future (something unknown). These days, data is everything. The way businesses are running their processes is changing, and we are a long way from the humble beginnings of traditional marketing and advertising.
Author: Oliver Peterson