Zara is incorporating artificial intelligence, automation and big data into its business strategy and supply chain in a bid to stay ahead of competitors, reports Reuters. The fashion retailer is hiring talent from startups and partnering with Jetlore, which offers an AI-powered consumer behavior prediction platform, and El Arte de Medir, a Spanish big data company.
The innovation unit of Zara’s parent company, Inditex, is working with Intel on devices to measure clothing volume in boxes and Fetch Robotics on robot deployment for stock inventory, according to Reuters. Micro-chips from Tyco, an alarm provider, are also used to track product data and locations along the supply chain.
Author: Alex Hickey