Enterprise Analytics Isn’t Just About Big Data

I love numbers. Throughout my career, I focused on data and statistics to pinpoint the most critical areas for improvement for my teams. That’s why I enjoy the growing business trend spotlighting customer service. There are a multitude of categories and data points to gather and understand when it comes to the customer experience and customer satisfaction.

That ocean of data can be immensely helpful for any enterprise willing to analyze it and implement data-based solutions. I’m not alone. Forrester discovered 74% of firms say they want to be “data-driven,” but many aren’t. Only 29% of the businesses Forrester interviewed said they were good at connecting data to action. There’s a big hurdle between big data collection and data-driven business: making actionable decisions from that flood of data takes time and a lot of effort.

Author: Yossi Abraham


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