Protect Your Business’s DNA: Microdata And Big Data

Who are you? This is a broad question, but much of the answer comes from your DNA, which carries the genetic instructions all living things use to develop, function and reproduce. DNA defines how we operate, what we look like — all of our basic functioning.

Data has become to your business what DNA is to your body — completely integral to its survival and growth. Unlike other DNA, business DNA is always expanding, growing and evolving with your businesses. Data: The DNA Of Your Business Your business data is clearly one of your company’s most valuable assets: your customer database, configuration data controlling how things work, data regarding your products and services, competitive and other analytical data.

Author: Rick Braddy

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