Digital Marketer’s Guide To Big Data: How It Can Affect Your Business

Have you ever found yourself speaking about something and then when you take your phone to Google the topic somehow the searchline or ads show you exactly what you’ve just talked about?

And you’d be like: “Wow, what on earth has just happened?”. The data has just been collected and processed to target your desires to either help you make better buying decision or educate yourself. Moreover, this data was remembered and might have been used to supplement your portfolio as a client.

Author: Philip Volna

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