Data privacy has taken center stage in the wake of the Facebook-Cambridge Analytica data privacy scandal. The May 25 GDPR compliance deadline has passed, and most companies are struggling to get on the right track.
Companies’ main focus right now should be on winning their customers’ trust at a time when they are angrier than ever about their data and scrutinizing privacy practices. How did we get here? In April, Mark Zuckerberg faced congress to provide his testimony around the use of the private data of 87 million Facebook users by Cambridge Analytica. This scandal has gained international attention, and it brings the importance of data privacy to the forefront of consumers’ minds. In the wake of this outrage, companies are facing increased pressure to responsibly manage consumer data and be transparent about how they’re using it.
Author: Ashley Stirrup