With more than 100 million subscribers around the world who generate an extraordinary amount of data to analyze, Netflix has access to many insights about its viewers that help drive its success.
It’s not just the amount of data they have available that give the company a competitive edge and to make their viewers happy with the user experience, it’s Netflix’s commitment to data and tools to analyze the data that help them extract meaning from it that makes it powerful. When the company was just a DVD-mailing business, they had just four data points to analyze that included customer ID, movie ID, rating and the date the movie was watched. Once they transitioned to a streaming service, a lot more data was available to review.
Author: Bernard Marr