Articles

Role of Big Data Analytics in Enterprise Decision Making

Businesses involve a lot of risks before you actually get to witness the part of success. You require a lot of thinking and intuitions before coming to a well-informed decision about where you should head. Initially, when enterprises were to make decisions, there was a high level of dependence on factors like the experience and intuitions. 

With times changing, and better solutions and techniques coming to our aid, that decision making is now basing upon more analysis and less intuition! Big Data Analytics has been a major revelation for enterprises since it has made the roots of businesses more strengthened. We have now come to acknowledge the time when before developing marketing strategies, enterprises like to conduct an in-depth research on the customers to analyze their behavior.

Source: customerthink.com
Author: Hemendra Singh

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