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The Business Impact of Business Analytics

There is an increasing amount of concern that business school research doesn’t have sufficient impact on business practice and practitioners. One recent provocative article even suggested that to produce research that isn’t useful to business school stakeholders is immoral.

I share the belief that business research should be useful to businesses, having made a personal decision more than 30 years ago to publish research that was intended to influence practitioners as well as other academics. So I was excited to speak about the impact on practice of business analytics at the AACSB Co-Lab conference this past June at Drexel’s LeBow College of Business. “Connecting Business Schools With Practice” is a subtitle that stirs my soul.

Source: aacsb.edu
Author: Tom Davenport

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