Articles

What Your Business is Missing If You Aren’t Using Predictive Analytics

We live in an incredible time. More data was created last year than in the 5,000 years previous. Businesses have access to an unprecedented amount of information which can help them to anticipate the challenges and opportunities that will shape them in the future.

One such company is Facebook, who utilizes millions of data points to identify trends and patterns and offer recommendations based on a user’s interests. Their well-defined algorithms have led to their incredible success, with over 2 billion active users. But you certainly don’t need to be as massive as Facebook to leverage company data to the full extent.

Source: business2community.com
Author: Mike Alaimo

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