What Your Business is Missing If You Aren’t Using Predictive Analytics

We live in an incredible time. More data was created last year than in the 5,000 years previous. Businesses have access to an unprecedented amount of information which can help them to anticipate the challenges and opportunities that will shape them in the future.

One such company is Facebook, who utilizes millions of data points to identify trends and patterns and offer recommendations based on a user’s interests. Their well-defined algorithms have led to their incredible success, with over 2 billion active users. But you certainly don’t need to be as massive as Facebook to leverage company data to the full extent.

Author: Mike Alaimo

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s