Wine marketers turn to ‘big data’ to uncork more sales

For an industry steeped in tradition over hundreds of years, the business of making fine wine has been undergoing a technological renaissance in the vineyard, cellar and C-suite.

The big deal the outside business world has been making about “big data” is starting to reach wine marketers, who increasingly are able to dive into the lake of data on who their best consumers are and how to reach them. What big data analytics means for wine producers and sellers is the ability to leverage the science of pulling together and quickly analyzing information from traditional and online sources to sell more wine directly to consumers and the places they buy it most often.

Author: Jeff Quackenbush

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