Yes, the quotes are intentional. I’m a marketer, so I understand that rebranding might drive up the price, so some programmers and analysts are calling themselves data scientists. What that means is that businesspeople, from executives to HR to line managers, should have a better understanding “of the claim and the reality.”
The entire purpose of business software systems has always been to provide business decision makers the KPI’s they need to make informed decisions. That was the goal with mainframes and reports on ribbon paper, and it remains the goal on today’s smartphones. Yet data scientist is a fairly new term; what changed?
Author: David A. Teich