We are living in the golden age of Data Driven Organizations. Algorithms! Big Data! Why, you’ve probably even got a Data Scientist or two! But…
If your data people are spending most of their time doing simple arithmetic on tricky business concepts, then you’re being overly generous calling it Data Science. It’s really just Business Intelligence. So which is your team doing? To be honest, it’s hopefully somewhere between. The distinction doesn’t matter. Academic rigor is useless if it doesn’t inform business outcomes.
Author: Michael Muse