Kroger, one of America’s largest grocery chains, has decided to embrace technology to help it survive and thrive in the 4th industrial revolution. With 2,782 grocery stores under nearly two dozen names in 35 states, Kroger plans to leverage its data, shopper insights and scale to help it remain a leader in the marketplace of the future.
According to a study by the Food Marketing Institute, online grocery is expected to account for 20% of all grocery retail by 2022 and reach $100 billion in consumer sales, so Kroger and its competitors are smart to figure out ways to use technology to their advantage. Restock Kroger Initiative In the fall of 2017, Kroger unveiled an audacious three-year $9 billion plan called Restock Kroger with the goal to build out its e-commerce, digital and omnichannel businesses and redefine the customer experience.
Author: Bernard Marr