We live in a data-driven world. For instance, if you activate location services on Google Maps and, a year later, go to your timeline, it can tell you where you were on the same day the year prior.

If you turn on Facebook Activation services, it suggests friends you should request when you go somewhere. Successful enterprises are extracting information and intelligence from all the data being collected to identify their target customers and sell products and services to them. In the current disruptive market environment, data is driving change to business models. Pay-per-use, enabled by cloud platforms, has become a well-established practice. 

Source: forbes.com
Author: Shankar Kambhampaty