Big Data, Big Impact: How Data Improves Your Social Media Marketing

With the growing influence of big data, every small business owner and marketer has the power to revolutionize the market at their fingertips.

Big data has left its impact on many sectors and is changing the way people work, from retail to healthcare – and marketing is no different. While social media was started with the intention of connecting with friends remotely, its purpose seems to have changed. Social media platforms are used by brands to advertise and expand their customer base. Not only is social media an output for marketing campaigns, it has also become the input for planning future social media strategies.

Author: James Warner

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