Nine years on, ‘Big Data’ is finally hitting the mainstream

Nick Jewell, Data Evangelist at Alteryx explains to Information Age how with the evolution of data analytics technology, ‘Big Data’ can finally deliver Big Business Benefits for companies other than the tech giants. The article explores the various components of data analytics technology that have evolved to make this possible.

It’s been almost nine years since the term ‘Big Data’ was capitalised and coined by computer scientists from the Association for Computing Machinery in a paper called “Visually Exploring Gigabyte Datasets in Real Time”. The paper explored how the purpose of computing is insight, not numbers, and discussed the challenges of ever-growing data sets.

Author: Nick Jewell

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