Articles

Big Data Analytics Instrumental for Business Growth

The adoption of big data analytics is growing wide and deep, with increasing number of use cases across industry verticals. Big data analytics, driven by specialized systems and software, leads to various business advantages that include novel revenue opportunities, efficacious marketing, better customer service, enhanced operational efficiency and competitive advantages over rivals.

Big data analytics application assists analytics professionals, predictive modelers, data scientists, and statisticians to examine the escalating volumes of structured transaction data, in addition to the other forms of data that are untapped by traditional business intelligence (BI) and analytics programs. On a broad scale, big data allows a business organization to analyze data sets and draw conclusions to make informed business decisions, thereby helping them to profile customers in a far reaching way.

Source: storage.cioreview.com
Author:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s