Can Big Automakers Be Trusted With Big Data?

Cars are growing smarter with every passing year. They’re starting to observe their surroundings. They can identify and avoid obstacles, and even (kinda) drive themselves. They can take your temperature, scan your face for signs of fatigue, and study your behavior for signs of impairment.

Soon, they’ll be gathering even more insights about you and your habits—everything from music preferences while driving to favorite routes to the number of times you stop to take a leak on a road trip. They’ll start talking to you, and analyzing what you say and how you say it. Eventually, it’s all likely to lead to precisely where we are now…with Facebook.

Author: Eric Adams

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