As they face innovations in new services, rising customer expectations, and intense competition, operators look for fresh ways to obtain and deliver new efficiencies, better quality, new revenue, and a better customer experience. One way is by turning to data analytics.
There is, however, more to Big Data than just vacuuming up information. How can data provide actionable insights, drive better decisions, and delight customers? Big data provides an unparalleled opportunity to understand the quality and causes of customer experience. But it’s like your favorite all-you-can-eat seafood buffet: ingesting data is simple. Digesting the data is another matter.