Historically, if you wanted to report against all of the business operations of your company, it was a very expensive ordeal. At ClearVoice, we needed to be able to collect data across many platforms, including our own, and combine it all into a single view of how the business was performing.
We looked at several all-in-one providers and integrated business intelligence tools but found their rigid nature created a significant amount of friction that kept us from getting things done. In addition, the cost of such solutions is often much higher than a typical startup would be able to stomach.
Author: Jeff Nappi