Data Storytelling: The Critical Link Between Analytics And Business

I recently had the opportunity to sit down with Megan Kvamme (CEO and Founder, FactGem), Rehgan Avon (Founder, Women in Analytics Conference) and Dave Cherry (Executive Advisor, Cherry Advisory) to discuss the strategies to get and keep leadership involved, how to manage the dynamic nature of the data and models to achieve success.

Gary Drenik: In continuing the discussion on the Single View of the Customer, the difference between success and failure depends on alignment and involvement from business leaders. These initiatives too often go off track as the business objectives and data challenges evolve too quickly for organizations to manage. One way to reduce this gap is to get all stakeholders involved with business data modeling from the beginning, keep them engaged throughout the process and drive alignment through storytelling.

Author: Gary Drenik

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