The value of monitoring and analyzing web data and analytics is something that most business leaders are familiar with. As I’ve mentioned before, recent estimates for the number of companies using Google Analytics range anywhere from 30 to 50 million.
I often wonder though, why aren’t more executives paying attention to business intelligence? These analytics have nothing to do with website data and statistics but are just as important to the efficiency, revenue growth and success of a business. In its most basic form, business intelligence encompasses the analysis of a company’s raw data and analytics, to produce actionable takeaways. Data analyzed might include current sales figures, customer shopping habits or operations costs.
Author: Chris Lukasiak