Big data and predictive analytics pull in smokers for lung screening

Chesapeake Regional Healthcare sought to motivate smokers to get screened and used cloud-based analytics and marketing technology to successfully target them.

Early detection is key in preventing severe problems associated with lung cancer. In fact, when using low-dose computed tomography imaging, more than 80 percent of lung cancers have a chance to be cured when detected at an early stage, according to Chesapeake Regional Healthcare, an American College of Radiology Designated Lung Cancer Screening Center.

Author: Bill Siwicki

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