Why 90% of Enterprise Organizations Say Data and Analytics are Key to Digital Transformation

Insights-driven businesses are growing at an average of more than 30% each year, and by 2020 are predicted to take $1.8 trillion annually from their less-informed peers, notes the Forrester Insights-Driven Businesses Set the Pace for Global Growth report.

It’s no wonder then that 90% of organizations in a recent global survey said that data and analytics are key to their digital transformation efforts. In an era of accelerating digital disruption, success and survival belongs to brands that are able to use data better and faster than their competitors to transform customer experiences and discover, develop and deliver on new or evolved digital business models.

Author: Tricia Morris

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