Big data doesn’t lead to better data analytics

In the high-tech area, data mining and big data are the buzzwords and catchphrases being widely used, primarily reflecting the information age we currently live in. Indeed, we are living in exponential times, the amount of data generated by people these days is staggering.

The first commercial text was sent in 1992 and today the number of text messages sent and received everyday exceeds the total population of the planet. It’s also estimated that 2.3 trillion gigabytes of data are created each day and the amount of new technical information is doubling every two years, with 43 trillion gigabytes of data expected to be created by 2020.

Author: Tony Watima


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