Key considerations for SMEs that want to use big data & analytics

SMEs are starting to appreciate the value of using big data for making informed business decisions and understanding customers’ needs.

While the idea of having data that enables you to make better decisions may sound appealing, not many SMEs are equipped to run systems or an office dedicated to this function, hence the outsourcing of this function is a trend that is on the rise. Dr Yudhvir Seetharam, Head of Analytics at FNB Business is of the view that while the benefits of using big data and analytics is inherently important for SMEs, however the decision must make sense.



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