Predictive Analytics Terms Business People Need To Know (No Hype Allowed)

No matter what type of analytics you’re talking about, there’s no reason it can’t be explained in plain English. Predictive analytics is a major hype zone. That hot, new development you’re hearing about is often the same old stuff wrapped in a new sales pitch.

Nitty-gritty details of how the work is done may be better left to specialists, but the things business people need to know – the purpose of analytics and its various techniques, what you get from them (and what you can’t), why you choose one approach rather than another – is not rocket science.

Author: Meta S. Brown

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