No matter what type of analytics you’re talking about, there’s no reason it can’t be explained in plain English. Predictive analytics is a major hype zone. That hot, new development you’re hearing about is often the same old stuff wrapped in a new sales pitch.
Nitty-gritty details of how the work is done may be better left to specialists, but the things business people need to know – the purpose of analytics and its various techniques, what you get from them (and what you can’t), why you choose one approach rather than another – is not rocket science.
Author: Meta S. Brown