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Nonprofits Should Leverage Big Data for Bigger Impact

The data revolution is a trend that no organization or enterprise can afford to ignore. Every minute Google conducts nearly 4 million searches, YouTube plays over 4 million videos, Twitter adds almost 500,000 new tweets, and Americans use over 3 million gigabytes of internet data.

While business decision-makers use the deluge of data sets to transform the for-profit world, nonprofit leaders can take advantage of big data analytics to further their charitable missions. Nonprofits can use big data analytics to accomplish two general objectives. The first is to better predict patterns of donor behavior.

Source: blog.independent.org
Author: Nathaniel Bennett

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