Looking for a way to affirm if your marketing efforts are outdated or not? I’ve developed a very simple litmus test you can administer immediately. Answer the following question: Are you leveraging ‘Big Data’ in your advertising?
If the answer is yes— you’re in the clear (but keep reading)! If no… you’ve got some work to do. Big data has become one of those buzzwords that, upon mention, usually produces pretty dichotomized responses— being either a major threat to some, or a massive opportunity for others. One thing that’s for sure— businesses that are leveraging it are growing, and fast.
Author: Paul Potratz