Transforming video content analytics into retail business intelligence

Retailers have long trusted video to enable in-store surveillance for loss prevention, crime deterrence, and employee oversight. However, retailers know the value of surveillance footage is not limited to traditional security applications.

With the introduction of intelligent video content analytics (VCA) solutions, surveillance footage has become an even greater asset for merchants. The use of retail video analytics originates from the proven principle of the retail industry — understanding consumer behavior. Consumer attitudes, preferences and buying behaviors change frequently and merchants must adapt and innovate — or risk being left behind.

Author: Stephanie Weagle


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s