Retailers have long trusted video to enable in-store surveillance for loss prevention, crime deterrence, and employee oversight. However, retailers know the value of surveillance footage is not limited to traditional security applications.
With the introduction of intelligent video content analytics (VCA) solutions, surveillance footage has become an even greater asset for merchants. The use of retail video analytics originates from the proven principle of the retail industry — understanding consumer behavior. Consumer attitudes, preferences and buying behaviors change frequently and merchants must adapt and innovate — or risk being left behind.
Author: Stephanie Weagle