Articles

At GM, self-service analytics drives business results

The automotive giant built a predictive analytics platform to fuel insights across its many business lines, including the emerging market for autonomous vehicles.

General Motors has built a predictive analytics platform that generates insights into several core business strategies, including anticipating market demand for autonomous vehicles. Maxis — shorthand for maximizing insights — represents a multi-million-dollar investment in data-crunching technologies that coincides with the company’s IT strategy overhaul.

Source: cio.com
Author: Clint Boulton

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