When I started my first business in the mid-90’s I did what most first-time entrepreneurs do — I ordered business cards. Actually, I first had to get an address and order a phone. After all, I couldn’t order business cards without them. Then it was setting up an accounting system, doing the legal paperwork, building a website, and, of course, writing a really long business plan.
I did everything except the things I should have been doing: telling my story and selling my solution. But as is so often the case, I got too caught up in the mechanics and lost sight of my purpose. It took me a while to set myself straight. The recent Strata Data Conference, produced by O’Reilly and Cloudera, reminded me of this powerful learning experience.
Author: Charles Araujo