A mammoth size data can be a curse or a boon. Data analytics is observing a paradigm shift in the way analytics is handled by leveraging data to the benefit of a business.
Big data, the ledger of the humongous data, is hence a key player in determining how and when Business Intelligence will shoot up in its manifestations and stoop down in other scenarios. Being the fundamental unit of decision-making enterprises are playing with it only to enhance operability and monitor the process management.
Author: Gauri Bansal