Content management (CM) is the process for collection, delivery, retrieval, governance, and overall management of information in any format. The term applies to the administration of digital content, whether that content consists of images, video, audio, text, or multimedia.
When I think of content management, I think about marketing departments managing their messaging on corporate websites, or HR departments posting relevant articles and information on an internal corporate intranet. The natural inclination is not to think about content management in the world of big data algorithms and statistical analysis.
Author: Mary Shacklett