How to Leverage Public Records for Business Intelligence

When it comes to discovering the power of public records for prospecting, real estate agents are often so impressed that they either want to hide their newfound tools from the competition, or share them far and wide.

That’s according to Nikki Morgan, MLS sales executive at CRS Data. She’s spent years speaking with REALTORS® about how to leverage public records. Morgan and her colleague, Danielle Longdue, recently explained how public records can be used for prospecting and acquiring business intelligence.



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