The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation.
In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Knowing what to do in the midst of change will help you implement the right data-driven marketing strategies to future-proof your business. The Evolution of Big Data In the past, big data was used primarily by big businesses, not only because their broad scope of service demanded more precise data, but also because they were the only ones who could afford the technology and channels used to collect and analyze the information.
Author: Johanna Rivard