Microsoft Takes Aim at Oracle, Amazon and Others With Ignite Announcements

Microsoft’s (MSFT – Get Report) second developer conference of the year is a little different than the first one, but is still jam-packed with announcements. Whereas the software giant’s Build conference, which was held in early May this year, caters to Microsoft developers in general, its Ignite conference, which kicked off on Monday in Orlando, is more focused on enterprise developers and IT pros.

Much like Build, not to mention recent (AMZN – Get Report) and Alphabet/Google (GOOGL – Get Report) developer conferences, AI-related features and services are getting a lot of attention at Ignite. And broadly speaking, Microsoft, which has made huge strides over the last five years at getting product teams that hadn’t been playing nice with each other to do so, is doing a good job of showing how it can use different parts of its empire to enhance offerings that compete against the likes of Amazon, Google, Slack and VMware (VMW – Get Report).

Author: Eric Jhonsa

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