Disney–ABC: How to balance analytics with creativity

DATAx New York speaker Gary Shanas, VP of media strategy and planning at Disney–ABC Television, discusses how the media giant handles evolving viewing habits, industry-wide disruption and what future innovations he finds most exciting.

Since The Walt Disney Company acquired the ABC Network in 1996, we have seemingly entered a new “golden age of television”. Content has exploded, as has the number of avenues to consume it. Digital streaming services such as Netflix have become mainstay, forcing tradition network broadcasters to think outside the box to keep their audiences engaged.

Author: Efe Otokiti


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