The Pitfalls Of Relying On Business Intelligence In Today’s Data-Driven Environment

Business intelligence (BI) has long provided a reliable way for nontechnical employees to dig into data and answer basic questions to do their jobs. From the emergence of BI in the ‘80s until around 2014, the impact of this type of analysis remained fairly constrained.

Data was collected in small, siloed channels and used to answer straightforward questions. BI could be used to find out how much revenue a company made last year, or how many sales were made during a certain time period, but those were the limits of data analysis.

Author: Harry Glaser


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