The promise of artificial intelligence (AI) is its ability to be used as a tool to allow us to do things better, faster and (in some cases) cheaper than other existing methods. This is a major reason why AI has made inroads in many industries, including marketing and advertising.
One of the ways that AI helps marketers is in its ability to mine data and find insights in data that has already been collected. What started from simpler server logs — then evolved into more complex analytics software, then into big data-driven business intelligence platforms — grows increasingly complex and increasingly broad in its ability to gather, process and analyze sets of data.
Author: Greg Kihlstrom