Every business appreciates the importance of data and analytics. Even companies that have the most obsolete “data capture, store, and analyze” processes know they have to catch up or bow down.
It’s not uncommon for today’s SMBs to budget generously for processes, programs, and technologies that bring them the power of data. Where’s the problem, then? For most companies, their lofty “data” programs end up merely creating pipelines to organize and accumulate data. To churn data, make data from disparate sources talk, and to build single versions of truth across business, you need the magic of a whole new kind of science.
Author: Benjamin Roussey