Marketing Needs To Do These Three Things To Better Leverage Big Data

Even with resources, new technology and analytics available today, most companies still don’t know how to use big data. When was the last time you got a piece of spam in your mailbox or email inbox?

Customers get tailored and personalized experiences from companies like Spotify, Netflix and Amazon and the rest of the world’s businesses haven’t caught up. These are companies that are using big data effectively. That results in an irresistible customer experience. On the contrary if you’re like most people, getting spam in your email, in your mailbox, on your social media channels, on your phone and even your tv is a daily occurrence.

Author: Blake Morgan


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s