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Marketing Needs To Do These Three Things To Better Leverage Big Data

Even with resources, new technology and analytics available today, most companies still don’t know how to use big data. When was the last time you got a piece of spam in your mailbox or email inbox?

Customers get tailored and personalized experiences from companies like Spotify, Netflix and Amazon and the rest of the world’s businesses haven’t caught up. These are companies that are using big data effectively. That results in an irresistible customer experience. On the contrary if you’re like most people, getting spam in your email, in your mailbox, on your social media channels, on your phone and even your tv is a daily occurrence.

Source: forbes.com
Author: Blake Morgan

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