Articles

The Powerful Business Benefits of Integrated Analytics

Businesses are coming to recognize the benefits of integrating public relations, marketing and other communications functions. Silos for PR, social media marketing, advertising and digital marketing are crumbling as their roles merge.

A Weber Shandwick survey reveals that executives believe integrated communications leads to consistent message and voice across all channels of communication, more efficient allocation of resources, more nimble organizations capable of quicker reactions as well as other benefits.

Source: business2community.com
Author: William Comcowich

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