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Making business analytics as easy to use as a smartphone

A constant drumbeat in banking is that businesses require ever more data analytics to remain informed and competitive. Yet Envestnet|Yodlee acknowledged its data offerings were out of tune with customer expectations.

Its Envestnet Envision IQ platform, launched in May, offered up a variety of information concerning a bank’s customers and products, but it had no focus, according to a top executive at the data aggregator. Unfortunately, sometimes in data analytics we don’t know any questions, but we give you all the answers and we make you figure out what your answer is,” said Frank 

Source: americanbanker.com
Author: Nathan DiCamillo

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